YOUR PARTNER IMPORT-EXPORT
EXPERT IN B TO B EVENTS
THE BIRTH OF ADHESION ASIA LTD
ADHESION ASIA LTD is a subsidiary of EUROMONEY INSTITUTIONAL INVESTOR PLC Media group, which can draw on a global professional network.
EUROMOMEY INSTITUTIONAL INVESTOR PLC is also the shareholder of ADHESION GROUP, and with the success story of ADHESION GROUP based in France, has decided to open a similar structure dedicated to the Asian market, with the will to accompany the world wine industry on this market of future with high potential, by using the tools which showed their ability on the European and American markets.
ADHESION GROUP: European leader in B to B meetings and events
Since the 1984 creation of its first Cannes export business meeting devoted to wines and spirits, the ADHESION GROUP has successfully developed its expertise in handling international professional events in multiple formats:
- Business conventions with prescheduled B-to-B meetings
- Professional trade fairs
- Mixed-format business trade fairs: exhibition stand + prearranged B-to-B meetings
- Lectures / Tasting workshops / Master classes etc.
ADHESION GROUP is now:
- An events organizer offering participants guaranteed new "business" contacts, even at its trade fairs!
- A specialist firm that works in partnership with its customers to arrange customized B-to-B events
- A specialist corporation that puts its customers in contact with the major players in the American, Asian and European markets, in Chicago, Singapore, Shanghai, Montpellier, Perpignan and Cannes…
VINISUD, the international exhibition of Mediterranean wines, which succeeds in bringing together 1,650 Mediterranean wine producers and 33,000 international buyers, distributors, wine store managers, restaurateurs and sommeliers in Montpellier, is the 3rd most highly-renowned professional wines and spirits exhibition in the world.
ADHESION ASIA LTD
The activity of ADHESION ASIA LTD is the organization of wine business meetings, wine tastings, Master Classes, trainings, press conferences, trade shows, and organization of delegations of wine producers and wine importers in order to visit wine shows, vineyards, and European wine regions.
ADHESION ASIA LTD is the organizer of 2 wines and spirit business meetings in Shanghai and Guangzhou, WWM - World Wine Meetings in 2011. These 2 operations benefit from the label France. For year 2012, these 2 events will take place in Shanghai and Beijing.
ADHESION ASIA LTD is also the representative agency, which has been selected for the promotion and the communication of Roussillon wines for Mainland China (CIVR – Roussillon Wines Committee).
The institutional customers/partners, as Bordeaux/Bordeaux superieur, and the Italian regions of Puglia and Emilia Romagna rely on ADHESION ASIA LTD, by entrusting it the organization of professional events in China.
In front of a strong competition on the Asian market, and the multiplication of the number of importing companies, it’s very important to be able to prepare the ground at once for the wine producers, but also for the local wine importers for the constitution of their range. The concept of the business convention is perfectly adapted to the current Asian market. You spare time, you have the good interlocutors for whom you received all the information necessary to prepare your meetings in advance.
With over 15 years of work experience in the organization of professional events, I met a lot of companies disappointed by their participations in the traditional trade shows, that’s why today I’m convinced that the unique concept developed by ADHESION ASIA is your solution win market shares in Asia.
Mr Olivier DARRAS
Managing Director ADHESION ASIA LTD
Adhesion Asia Services Our Wine & Spirits Events Vinisud Asia
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